The first KeepCups were sold to coffee-loving Melbournians nearly ten years ago at a small, underground design market. The reuse movement grew from there, with the support of the café and roaster community endorsing change.
The goal was always to kick start behavior change, from discard to reuse – to deliver a positive global campaign that would change the status quo. KeepCup has grown from a solution to a problem, to define a product category.
Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same.
For a while there, carrying a KeepCup was like being in a secret club; a nod to aspirational behavior for the world. With this positive change established in the mainstream, we now have a greater responsibility to continue to change the sustainability conversation in word and deed.
You are a changemaker. The things you say and ways you live are charting the course for our future.
Thanks for being you. Let’s steer this thing somewhere wonderful.