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Zeki Learning is a part of a non-profit social enterprise called Child's Cup Full, based in the United States and the West Bank. Their mission is to create high quality learning materials for preschool age children that support cognitive development and language learning. At their artisan center in the West Bank, they train and employ refugee and low-income mothers to make beautifully handcrafted educational products, available to preschools in the US.
Role play with Zeki's elephant encourages children's development of critical cognitive skills, developed through tactile stimulation, imagination, and exploration with this material. This multi-textile and colorful material promotes brain stimulation along with comfort.