Microfibers released from washing harm the environment. With each wash, countless plastic fibers from synthetic textiles are making their way from washing machines into rivers and oceans. Guppyfriend is a scientifically approved solution against microplastic pollution from washing. The Washing Bag reduces fiber shedding and protects your clothes. It filters the fibers that do break and prevents them from entering our waterways. Guppyfriend serves as a daily reminder to change our buying habits and washing rituals.
The Guppyfriend washing bag is only a first step towards a holistic solution to microfiber pollution. Not more. Not less. Our overconsumption needs to change radically, and new materials, manufacturing techniques, clean washing machines and more effective sewage treatment plants need to be developed. This might take a while. Until then your Guppyfriend washing bag is a practical and effective way to reduce plastic pollution in our rivers and oceans.